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All of our hair, including eyebrows, follows a natural growth cycle. The average cycle for your brows lasts approximately four months, influencing their length, thickness, and shedding patterns. By understanding this cycle, you can better maintain full, healthy, and fabulous brows.
Each follicle follows a three-stage cycle, but at different times, which is why your brows don’t all fall out at once.

1. Anagen Phase (Growth Phase) – 30 to 45 Days
The Anagen phase is the active growth stage of eyebrow hair. During this time, follicles produce new cells, allowing hairs to grow longer and thicker until they reach their natural length.
Key Facts About the Anagen Phase
How to Support Brow Growth During Anagen

2. Catagen Phase (Transition Phase) – 2 to 3 Weeks
The Catagen phase is a short transitional stage that marks the end of active growth. Hair stops growing as the follicle shrinks and detaches from its blood supply, preparing to shed and make room for new growth.
Key Facts About the Catagen Phase
How to Care for Brows During Catagen

3. Telogen Phase (Resting Phase) – 3 to 4 Months
The Telogen phase is the final stage of the eyebrow cycle. Hairs rest and eventually shed naturally, making way for new growth. Around 10–15% of eyebrow hairs are in this stage at any given time.
Key Facts About the Telogen Phase
How to Support Brows During Telogen
Understanding the brow growth cycle is key to achieving and maintaining full, healthy, and beautifully shaped eyebrows. By supporting your brows at every stage, you ensure that new hairs grow strong, existing hairs remain healthy, and overall brow density is maximised. This is where the Apraise Maintenance Collection comes in. Using the Miracle Growth Serum stimulates follicle growth, encouraging thicker, fuller hairs whilst the Nourishing Brow Oil provides essential hydration and nutrients, protecting hair shafts and keeping follicles in optimal condition. Together, these products work in harmony with your natural brow cycle, helping you maintain brows that look lush, well-nourished, and effortlessly beautiful - every day.
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